Strategic Marketing

You want your business to prosper and grow more successful. To grow, you need people to know about the products/services you offer. That’s where marketing comes in. It helps people know what you offer and why they should care, shapes brand image, and convinces consumers to take action. 

That being said, marketing sometimes gets a bad rep for being a money vacuum. It can be difficult to attach profits to specific marketing initiatives, which makes it hard to determine if the marketing you’re doing is actually working. Many companies also engage in what we like to call ‘random acts of marketing’. These refer to haphazardly made marketing initiatives that aren’t part of a plan and lack direction. 

Every piece of marketing you put out for public consumption should be part of a cohesive whole. Marketing should be used as a tool to help you reach your goals and elicit the right response in consumers. For this to occur, brand messaging should be consistent, communications should be oriented towards an overarching goal, and marketing initiatives should be tied to specific results so you can measure efficacy. If these elements aren’t being met, you should strongly consider getting professional help.

Strategic marketing helps you make the most of your marketing budget. Without a plan you won’t get the results you want and you’ll continue to be unsure about the return on your investment. It’s a very passive response to an element of your business that is incredibly important for your future growth.

At GEPC we can help you market strategically. We’re well aware of the pitfalls of marketing and we can help you avoid them. Our strategic marketing advisory service entails analyzing your finances, determining what your most profitable areas are, aligning those with marketing initiatives, and creating a brand message that drives profit. You have limited marketing resources; be smart about it and get the best return on your time and energy.

Watch your clientele expand and see improvements in areas that drive the most profit. Give yourself the ability to tie marketing activities to profit and monitor success. Stop spending money on initiatives that aren’t helping you achieve your business goals. 

Interested in strategic marketing and getting the best ROM? You can schedule a free consultation at gregevans.ca or (705) 880-2224 to learn more about what we have to offer. It all starts with a conversation.