Wondering What Strategic Planning Is?
You wouldn’t walk into a massive forest without a map and expect to find a specific lookout spot. Likewise, you can’t expect to reach your business goals without an actionable plan in place. That’s where strategic planning comes in. It’s a tool to get you from where you are, to where you want to be.
A strategic plan guides your action towards the most advantageous result for you. It essentially acts as a roadmap to your goals. If you’re like most other business owners, you have aspirations for your business - but lack direction on how to make them a reality.
Without a plan in place you may find yourself making haphazard attempts to increase profits, taking action and then hoping for the best, and/or wasting money on initiatives that don’t actually benefit your business. A strategic plan strongly reduces the chances of any of these occurring, because your action is strategically oriented towards business areas that generate the most profit.
At GEPC we offer a strategic roadmap service. We complete an assessment, identify the most impactful areas of improvement within your business, and create a personalized strategy roadmap for you. There’s no reason to feel swamped by the endless number of options at your disposal; we can help.
We want you to reach your goals. While there is a chance that you’ll stumble upon success without a plan to direct your efforts, that chance is slim. There are so many distractors in a business setting and different avenues you can take that it’s hard to stay on track and keep your end goals in mind. A strategic plan provides you with concrete actions that will help you achieve your goals.
Picture this: you own a local ice cream company in Kawartha Lakes. You want to get your products into grocery stores over southern Ontario within five years. You’re building up your reputation by starting with small stores in cottage-country areas, and you’re on your way to reaching your goals.
A friend lets you know that there’s an opportunity to takeover an ice cream store in Manitoba. You’re interested (especially given the price) but you decline because it’s not in your strategic plan. A couple weeks later you have the opportunity to sell your products in a major grocery store, but you need a lot of cash upfront in order to increase production. Since you didn’t take on the additional storefront, you’re able to get the required funds together.
It requires a lot of foresight to put a strategic plan together, but it will help you in the long run. Schedule a free consultation at gregevans.ca or (705) 880-2224 to learn more about what we have to offer. It all starts with a conversation.